Who We Are

We’re TokTok Beauty—a Bay Area-based beauty boutique bringing the best of Japanese, Korean, and Chinese skincare and makeup straight to your shelf.

What started as a love for all things Asian beauty has grown into a space where you can explore viral must-haves, cult classics, and hidden gems—carefully chosen for quality, effectiveness, and a touch of everyday luxury.

We’re passionate about helping you discover products that work and feel good to use. Whether you're a skincare newbie or a beauty pro, we're here to make the journey fun, affordable, and personal.

Everything we stock is handpicked with care, tested by our team, and shared with the hope of making you feel confident in your own skin. We believe beauty should be joyful, inclusive, and a little magical—and that’s exactly what we aim to deliver.

Stop by our Bay Area store or shop online—we’re so happy you’re here.